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Overview

Safer Cities Campaign

The Safer Cities Campaign was launched in Delhi on the International Day of the Girl Child in collaboration with CASP Plan India, targeting settlement colonies and JJ clusters across all nine districts. A dedicated coordinator, presentation team, and campaign van engaged communities in public spaces, distributing pamphlets, briefing citizens, and collecting data on unsafe areas.

The initiative reached approximately 22,000 stakeholders, mostly women and girls. Campaign activities included 8,500 direct presentations, 4,685 endorsements, and 420 formal pledges to support women and girls in distress. The program successfully raised awareness, mobilized communities, and strengthened local support networks for safer urban spaces.

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Goals

Making every city safer for girls.

Aim of the Program

Making Public Spaces Safer for Women and Girls

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The aim of the Safer Cities Campaign is to create safer public spaces for women and girls by raising awareness, mobilizing communities, and building local support networks. The program seeks to empower citizens to identify risks, take action, and collectively contribute to safer, more inclusive urban environments.

Objectives

  • Raise Awareness: Educate women, girls, and communities about safety risks in public spaces and measures to address them.
  • Community Mobilization: Engage local residents to actively participate in identifying unsafe areas and suggesting improvements.
  • Support Network Formation: Encourage citizens to pledge support, creating district-wise groups to assist women and girls in distress.
  • Data-Driven Action: Collect insights on unsafe public spaces to inform future safety strategies and urban planning initiatives.
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Program Implementation / Structure

Bringing Safety Messages to Public Spaces

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District-Wide Outreach

Targeted all nine districts of Delhi, focusing on settlement colonies and JJ clusters to ensure maximum coverage.

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Campaign Van Deployment

A specially equipped van, staffed with a presenter and technical expert, traveled through lanes, public spaces, and universities to distribute pamphlets and collect data.

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Direct Community Engagement

Presentation teams conducted interactive sessions, briefings, and discussions to engage approximately 22,000 stakeholders.

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Data Collection & Support Networks

Collected endorsements, pledges, and safety insights to establish district-level support groups and inform future strategies.